UTM Link Builder
Build UTM tracking URLs for campaigns
Identifies which site sent the traffic (required).
The marketing medium such as email or cost-per-click.
The individual campaign name, slogan, or promo code.
Identifies paid search keywords (optional).
Used to differentiate similar content or links (optional).
How to Use UTM Link Builder
- 1Enter your base URL.
- 2Fill in UTM parameters (source, medium, campaign are required).
- 3Optionally add term and content.
- 4Copy the generated tracking URL.
About UTM Link Builder
Build URLs with UTM tracking parameters for campaign tracking in Google Analytics. Add source, medium, campaign, term, and content parameters with proper URL encoding.
Frequently Asked Questions
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs to track campaign performance in analytics tools. They include source, medium, campaign, term, and content.
Which parameters are required?
utm_source, utm_medium, and utm_campaign are the three essential parameters. utm_term and utm_content are optional for additional tracking granularity.